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Why This Black Woman Hates Black Hair Products

SheaMoisture included

Ezinne Ukoha
5 min readApr 27, 2017

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The latest controversy to hit the web involves an mega-popular hair care brand — SheaMoisture.

In this scenario as with most that share equal levels of abrupt disdain and threats of banishment — the culprit miscalculated the tolerance of its most loyal clients — that are situated atop the sheets of profit that steadily pour — like a newly fastened faucet.

Black women are good that way. Actually they are fascinatingly amazing in this particular pursuit. We see what works and we flock to it with purposeful ambition, and along the way — we recruit others to join the parade.

SheaMoisture was forced to admit it screwed up in its effort to expand its horizons. This mandate necessitated the vital spotlight on White women in recent ads — that ultimately translated as a “fuck you” to Black women who historically spend tons of money ensuring that bad hair days remain a buried myth.

My stake in this hairy mess is grown from the scalp of personal frustration.

I’m an angry Black woman — with the type of hair that no chemist, physicist or natural hair guru can seem to tame — without causing me to curse the gods for the momentary relapse that resulted in the…

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