Why The Truth No Longer Matters

We are embodying an interesting and threatening era that not only includes the unleashing of a merciless pandemic, unpredictable weather patterns that are getting deadlier by the minute, but also certifies the tragically definitive assurance that the truth as we knew it, will never matter.

We have be granted seamless access to the tool of our imminent destruction, and we are overdosing on the euphoria of being able to freely publish YouTube videos in response to the viral meal on a revolving menu.

As long as we have the devotion of numerous followers, who are attracted to the dialogue that favors their warped assessment of a hot-button issue, we can freely spin the facts in ways that satisfy nagging biases.

Nothing is off limits.

And nobody ever questions the validity of what’s being aggressively re-shared and reposted with intent to forcefully silence those who are adamant about reserving judgment for the much-needed facts.

Unfortunately, if you’re waiting for the miraculous arrival of “fact checkers” to promptly dispute and correct the pages of inaccuracies that are allowed to be clicked into existence by untrained and reckless editors, you will certainly be disappointed by the no-shows.

Once online journalism infected an already feeble landscape, the heavy reliance on speedy publishing without the assistance of the now-defunct art of proofreading, and the exhaustive effort to edit to perfection rapidly became the standard mode of preparation.

This was glaringly apparent when a brief stint at a renowned entertainment industry trade exposed me to the ins and outs of how “editing” is really about being on alert to make corrections, that should’ve been completed before the “publish” button is the option.

The digital content manager more than lived up to that title with the directives that were geared towards investing more in expert curation of click-bait heds, at the expense of well-written pieces that could potentially serve as the informative companion to the main attraction.

Nobody reads anymore.

The headiness of stumbling upon the entrapment of coerced headlines, that provide trickery that dissuades from reading the actual article, has stifled the general tendencies of boosting awareness with the knowledge we used to garner from doing our own research for the hell of it.

It’s almost as if we’ve been spooked out of the rightful privilege that permits the freedom to unearth the answers to questions that demand minimal digging at best.

It’s the disturbing nature of greed, and how we detest anything that dares to scatter the chronological order of award-winning threads. Those gems can’t be toppled by pertinent updates that challenge what has been so beautifully constructed for the consumption of ravenous strangers, virally endorsing your presentation.

There’s also the empowerment of being relevant enough to kick the truth in the gut, for the unyielding quest to maintain the signature moves of your burgeoning brand, that can’t survive the buzzkill of factual content and delivery.

There are limitless ways to distort cultural narratives, and as long as the heated discussions can take the finite pathway to neverland, why not spice it up with additions of speculative fodder?

Suddenly, imaginative drafts of situations that never existed, but sound juicy enough for mandated clearance immediately take precedence over the shit that definitely transpired with proof to boot.

Salacious accusations attached to notables boldly storm social media platforms with the vengeance of a makeshift court already in session. This guarantees that the guilty won’t have the obligatory shield of how the actual facts line up in accordance of the law.

The way we’ve been trained to consume breaking news that isn’t really news in the real sense of the word is due to the traitorous mechanisms at play on both sides of the spectrum. This breed has slowly but surely evolved into the abusive relationship that can’t be overpowered by the once-trusted antidote of basic human decency and code of ethics.

We run away from the truth in the same fashion that we used to denounce false reporting and the inconceivable typos or vital omissions that are no longer the end of the word in this frightful day and age.

We embrace only the elements that are shaped in the likeness of one-track-minds and the bosom of monolithic channels, that won’t be enlightened by stronger possibilities that deserve to be weighed in with just as much seriousness and devotion.

The truth no longer sets us free because we are imprisoned in the bowels of a fatal practice that upholds the persuasiveness of “opinions.” And this virus will continue to dominate the viral kingdom, even when it suffocates the spaces that were meant to prevent the ongoing bloody coup.

We want to believe mainstream media is honorable in the pursuit to profit off of the constant vilification of Donald Trump. But then you examine the daily newsfeed on every platform, and realize how that obsession has sadly and permanently polluted the editorial calendars of esteemed news organizations.

It’s all or nothing these days, and that complacency when it comes to the extremes of communication that cannot accommodate healthy and respectful debates, that are focused on reasonable solutions as opposed to the determination to conquer at all costs will definitely be our undoing.

The truth no longer matters because it’s not dependable enough for the egomaniacal crowd of media personalities; certified and otherwise.

Storytelling has undergone a dire makeover, and the crossover of reality TV into the illustrious venues that used to be the epicenter of press coverage for the nourishment of tax paying citizens, who used to count on those factual updates has destroyed the framework of journalistic integrity beyond repair.

I take full responsibility for my contributions to the potluck of opinionated banter, but that’s mainly because I’m sick to my stomach of the ferocious circulation of false narratives, that are readily endorsed by the maddened crowd, who regulate the temperature of consumption on behalf of cowardly industry veterans who have jumped ship.

A leaderless nation breeds lawlessness, and since the truth no longer has any power over our terror, we have no choice but to fall back on the storylines that glaze over our inevitable extinction.

It’s true!

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