This time of year delivers recycled articles that have gathered dust after months of neglect. The handful of contenders include refreshed reasons why Black women are the least likely to marry, compared to their more suitable counterparts. And then we have the annual list of “scientifically verified” beauties who are blessed with the “perfect face ratio,” and enviable symmetry that make Greek gods swoon.
A couple of years ago, Twitter went berserk after Cosmopolitan.com published the delusional recordings from a random plastic surgeon, who was also recruited to provide the updated summation for the 2019 edition of the laughable “Golden Ratio scores.” These evidently add up to the same group of White women, who are irregularly complimented by the appearance of either Beyonce or Rihanna.
Back in 2017 “the most beautiful woman in the world,” was actress Amber Heard, and she’s sadly slid down to third place to accommodate model Bella Hadid who cinched this year’s title.
The rest of the list is filled with recognizable faces who consistently make the cut but switch places to add more fun and creativity, especially with the excitement of Beyonce’s notable addition, even though her overall score placed her in second position to the dismay of the Beyhive.
Here’s the thing, we all know that beauty is in the eye of the beholder, and more importantly, it’s damn near impossible to calculate facial ratios for the unrealistic feat of crowning one woman as “the most beautiful,” because such a thing doesn’t exist.
But the worst part has to be the traitorous response by popular women’s magazines, as year after year, loyal readers are once again treated to the newly-minted faces that represent the unattainable ratio scores, that are neatly deposited under each glossy image.
We can’t deny the gorgeous selection of lovelies, and if they were being featured for a piece that explores how to mimic their glamor on a lower budget, that would be cool, but when it’s about showcasing the baseless claims of a British plastic surgeon, who absolutely included his misogynistic and racist serum in his formula of absurdity — that’s when all bets are off.
For the record, the plethora of publications that can’t resist the clickbait of headlines that contain the words “most beautiful woman” next to the bestowed face, are seemingly adhering to the rulebook of mockery, by flushing out blurbs that are steeped in sarcasm.
And while that might give editors permission to sleep at night, we can’t downplay the damaging effects these horrendous articles have on the insecurities of young women, and teenagers, who will examine the facial ratios of their idols, and walk away with broken hearts and reduced self-esteem, once they realize how they don’t measure up.
The subject of beauty has been on my mind lately, and it stems from the last season of VH1’s juggernaut, Basketball Wives, and the appalling treatment that was exacted on Nigerian-American athlete Ogom Chijindu “OG,” who garnered the wrong kind of attention after her war of words with the show’s staple, Evelyn Lozada went all the way left.
The flying insults finally got personal when Lozada called her newly-minted nemesis “ugly.”
There’s were also accusations from the other “Wives” who were fearful of OG’s “aggressiveness” to the point that they refused to share the same stage with her while taping the reunion show.
Die-hard fans of Basketball Wives were quick to call out the blatant colorism on display, based on the track record of Evelyn Lozada, who has exhibited violent tendencies throughout her run, which began almost a decade ago, without being ostracized by the other women.
It seems too convenient to excuse the lighter-skinned woman with features that are more palatable to folks, who would deem OG an “ugly” woman, because of her darker- skin and “hard profile,” for her legendary rowdiness, but demonize her foe, who historically looks the part.
Lozada wasn’t the only one to call OG “ugly,” and the cringe-worthy debate over the physical assessment of a Black woman, who isn’t oozing the exoticness of mixed blood that’s usually responsible for the “delicate” traits and curl-defined strands, has been the intolerable event that has kept me off YouTube until further notice.
It all goes back to the disease of White supremacy, and how colorism is the nagging symptom that penetrated our communities with irreversible results.
How tragic that we’ve been tricked into accepting the superiority of the White aesthetic in its various forms.
Women of color who are exempt from the buzzkill of being categorized as “regular Black girls,” due to the evidence of their extraordinariness are hailed as the more sensual and desirable version of blackness.
And when a White male plastic surgeon, who excels at rearranging features for the benefit of projecting the “standard of beauty.” that matches his warped blueprint of so-called excellence, releases his annual shit fest, women editors opt to share that trash with young readers who are easily misled under the tutelage of social engagement.
Instead of taking the bait, it might be more productive for editors to act out the rebelliousness of feminism, that should encompass the consideration and acknowledgment of women of color, who are typically excluded from the illustrious gathering that dictates the preferences of the beauty industry.
Regardless of how these needless articles are presented with the casualness that identifies the joke of the matter, there’s no way to stop impressionable young women from making those detrimental comparisons based on the “perfect” faces on the screen, who are serving the purpose that exacerbates low self-confidence.
It’s completely ludicrous to be greeted with these silly headlines in 2019, especially when the same outlets profess their commitment to highlighting body positivity, and dispelling outdated beauty myths that have been used to weaponize and devalue non-White women for decades.
We can’t continue to perpetuate the lies of how certain “facial mapping,” that excludes anything that deviates from that “norm,” can be finalized into the supreme structure, that births the winner of a contest that was designed to shame those who don’t live up to the expectations, that only White women or those who are close enough can seamlessly fulfill.
The most beautiful women in the world certainly don’t need the compromised identifier because those characteristics flow from the inside out.
And trust me, those beauties do exist.