Why are villanesses always hot?

Why Priyanka Chopra and Meghan Markle Are Designated Villainesses

For the diseased editorial landscape

We can all agree that the landscape of journalism is in dire straits, and we can conclude that social media has everything to do with this bleak state of affairs, that’s only going to get worse before it gets even worse.

The first time I was jolted by the reality of how traffic lights blind us to the dignity and passion of our profession was when I was engaged in a short-lived gig as associate editor of an industry trade. The digital team wasn’t invested in meaty articles that do the subject justice. I was encouraged to be more astute when it comes to composing tweets, since the click-bait culture warrants awareness to buzzwords, and the arrangement that captures immediate clicks. I was also spending an insane amount of time scheduling a mountain of overnight tweets that would entice insomniac users. We had to learn how to dutifully maximize the various tools that give digital content a bad name.

Needless to say, I found the exit after three months of creatively baiting clicks, retweets, and reposts; instead of focusing on the content without the strenuous adherence to matching images to related tweets.

Two years later, and the virus has spread even further and deeper into the functional layers of…