Circa 2017

Why Did We Ever Commit to the Jheri Curl?

Choosing grease over the fluff didn’t quite work out

Ezinne Ukoha
6 min readNov 8, 2017

--

We can’t escape the uneven legacy from the 80’s — that the late founder (Comer Cottrell) of the products that left our hair dripping wet— bequeathed us when he passed away back in 2014.

Apparently it’s the 40th anniversary of the infamous Jheri curl and I couldn’t help but conjure…

--

--