Why “Being a Boss” To Defeat Just About Anything Is The Wrong Life Lesson

Doing the work isn’t always enough

Ezinne Ukoha
6 min readMay 2, 2019

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While catching up on episodes of one of many shows on Hulu, a commercial popped up that caught my attention and led me down a dreary path. It seemed like the kind of messaging that we would ordinarily applaud because of the mantra that suggests how we can conquer anything, even the deadliness of cancer, if we make the effort to tackle these challenges “like a boss!”

The pictorial ad features iconic rapper and actor LL Cool J, and his wife Simone Smith with a plethora of notable faces, congregating in a splashy display of support for those who’ve battled or are still battling a horrific disease, and have emerged stronger than ever because of the will to live and unrelenting desire to kick their aggressor in the rear end.

Simone Smith is a bone cancer survivor, and 15 years later, she’s rightfully claiming her victory, by spreading the word with some help from her celebrity friends, who also believe that cancer can be defeated with the right attitude and dedication to causes that are committed to getting to the finish line of a cure.

After quickly skimming through the website, for “Beat Cancer Like a Boss,” there was a lot more to the packaging than the brief staging in the ad which was a…

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