Exploitation of “Formation”

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Why Amy Schumer’s Allyship With Colin Kaepernick Reeks of Exploitation

White feminism strikes again

Ezinne Ukoha
8 min readOct 23, 2018

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Amy Schumer, the stand-up comedian and actress, known for “gems” like Snatched and most recently I Feel Pretty is making headlines for her surprisingly strong stance against inequality. Her highly visible support for Colin Kaepernick was announced via Instagram where she shared that her talent team was advised to reject any incoming offers for lucrative Super Bowl ads.

The reaction to Schumer’s brave declaration has been mixed as some applaud her willingness to take a stand while others aren’t so quick to heap praises on a celebrity, who expectedly picks and chooses when to be “woke” — and when to remain blissfully detached from the activated issues that are pretty darn hard to escape if you’re managing multiple timelines.

My personal opinion is inspired by the lethargic rhythm of accommodating all the ways in which White women are celebrated for contributions that don’t necessarily warrant that level of acknowledgment, but their privilege allows them to be strategically righteous.

The reception that embraced America’s Sweetheart, Taylor Swift, after the heartfelt Instagram post where she poetically entered the political arena, by assuring her fans that her silent streak is over due to personal events…

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