White women are targeted because the assumption is that they will always be globally viable — which is a pretty lazy narrative when you consider how the hunger for varied colors is gainfully reflected in anything that showcases diversity.
White people naturally rely on the belief that since they dominate the scope of desirability or the themes that dictate such statues — they are therefore absolved of the responsibility of recognizing the fact that they are draped on a pedestal they didn’t build.
Cosmetic companies are in positions to dictate trends — and they have failed to live up to the mission of showcasing beauty in all its varied facets.
Beyonce and Rihanna aren’t in any position to pave the way for darker-skinned counterparts.
Business decisions are based on the climate of change.