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What’s Wrong With The Viral Peloton Commercial?

It’s perfect!

Ezinne Ukoha
4 min readDec 6, 2019

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You know shit is beyond maddening, when a fucking commercial about a high-end exercise bike causes the stock market to to arm wrestle with panicked traders, who have undoubtedly been trained to anticipate the craziness of this theatrical climate.

Truth be told, I had never even heard of the fitness equipment manufacturer, Peloton, until the strong feedback confirmed how we can’t ever go back to the good old days, when we could casually watch non-threatening content without the temptation to needlessly dissect it to death.

TV commercials have rarely deviated from the cringe-worthy and annoying interruptions, that run the gamut from downright tacky to blatantly nonsensical and painfully contrived.

Apart from the tragic use of the catalog of musical gems, that are criminally poached for ads that feature everything from medication that halts the literal shitfest to the elaborate reminder about how aging is the nagging buzzkill — there’s also the general understanding of why streaming is the preferred method…

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