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Remember The Fame and Shame of #BringBackOurGirls?

Ezinne Ukoha

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Yes, the rally cry to return the Nigerian school girls who were stolen in the dead night from their dormitories located at a secondary school in the town of Chibok, Borno State, in Northern Nigeria, was the resounding anthem that drew the attention of high-profile influencers all over the world.

Islamic militant cell, Boko Haram, began their reign of terror in 2009, and by mid-2010, it had evolved into an established group of nonstop chaos and mayhem that successfully challenged the lacking manpower of the Nigerian army.

As we bid adieu to this bloody decade, there’s the intense fear of the undefeated reality of stationed cowards, who weaponize a religion that serves the purpose of violent dominion over vulnerable communities that can’t fight back.

When #BringBackOurGirls aptly demonstrated the viability of a viral hashtag, that can summon the authority of the rich and famous, including First Lady, Michelle Obama, we truly bowed down to the power of unification for a cause, seamlessly funneled through verified masses with notable profiles.

But things took a drastic turn for the worse when good deeds turned into the self-serving quest for recognition, that evolved into the blueprint for what later became known as Instagram.

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