Yes, the rally cry to return the Nigerian school girls who were stolen in the dead night from their dormitories located at a secondary school in the town of Chibok, Borno State, in Northern Nigeria, was the resounding anthem that drew the attention of high-profile influencers all over the world.
Islamic militant cell, Boko Haram, began their reign of terror in 2009, and by mid-2010, it had evolved into an established group of nonstop chaos and mayhem that successfully challenged the lacking manpower of the Nigerian army.
As we bid adieu to this bloody decade, there’s the intense fear of the undefeated reality of stationed cowards, who weaponize a religion that serves the purpose of violent dominion over vulnerable communities that can’t fight back.
When #BringBackOurGirls aptly demonstrated the viability of a viral hashtag, that can summon the authority of the rich and famous, including First Lady, Michelle Obama, we truly bowed down to the power of unification for a cause, seamlessly funneled through verified masses with notable profiles.
But things took a drastic turn for the worse when good deeds turned into the self-serving quest for recognition, that evolved into the blueprint for what later became known as Instagram.
Celebrities shamelessly clamored for the photo op of the moment, with the headiness of models posing topless with signs begging for the return of the #Girls who needed to be found and safely returned.
Social media platforms were providing thorough lessons on how to stylishly trivialize national and global catastrophes by centering our disingenuousness with the activism of viral hashtags, propelled by flawless selfies.
Five years later, the nightmare of the kidnapped Nigerian schoolgirls that totaled 276, is an active emergency with at least 112 still missing, while those who barely escaped are still battling the lifelong symptoms of their harrowing ordeal.
We need to remember the stepping stones that brought us to this current climate of social engagement that is honestly doing way more harm than good.
We have to reconcile why we are too far gone when it comes to the sensibilities that once humanized our actions without the endorsement of clicks and empty hearts.
It started off with the best of intentions before detouring into shameless territory.
It’s been a long road, but not wide enough to hide our sins.