Dr. Roshawnna Novellus Is Empowering Black Women Entrepreneurs For The Future

The owner of FinTech lending platform EnrichHER wants to level the playing field in a competitive industry that’s still exclusive

Ezinne Ukoha


Dr. Roshawnna Novellus

When it comes to navigating the ever-evolving landscape of financial technology, for those of us who are lacking the instincts of an entrepreneurial spirit, it can be quite intimidating figuring out the ins and outs of a not-so-familiar industry.

This is why Dr. Roshawnna Novellus, founder and CEO of FinTech lending platform, EnrichHER deserves the spotlight for graciously sharing her passion and expertise in an effort to guide women of color, Black women, who are either budding business owners or still pondering how to initiate their ventures in a world that typically shuts them out.

As a Black woman who isn’t fluent when it comes to the ABCs of business ownership or even how to begin the process of researching for potential lenders, I was drawn to EnrichHER because of its mission statement. Dr. Novellus targets women, particularly Black women based on the unique challenges we face when it comes to raising capital to fund our operations.

According to Dr. Novellus, Black women who own their own businesses are faring the worst during a global pandemic that’s causing a financial strain across all industries. She points out that even before the deadly arrival of COVID-19, the overall outlook wasn’t encouraging when you consider that “only 0.0006% of venture capital investments” were allotted to Black women “between 2009 and 2017.”

This is what prompted the San Diego native to create a fast-growing financial lending platform that’s dedicated to sustaining the viability of women entrepreneurs by connecting them with lenders who are willing to invest — based on profitability and the desire to support businesses run by women.

As one of just a few Black women in her industry to raise over $1 million in venture capital, Dr, Novellus is more than qualified to talk about the art of allocating funds. We were lucky enough to speak to Dr. Novellus about her dedication to representing the “demographic of entrepreneurs” who are consistently overlooked in a market that’s…