Dr. Roshawnna Novellus Is Empowering Black Women Entrepreneurs For The Future

The owner of FinTech lending platform EnrichHER wants to level the playing field in a competitive industry that’s still exclusive

Ezinne Ukoha
6 min readMay 20, 2022
Dr. Roshawnna Novellus

When it comes to navigating the ever-evolving landscape of financial technology, for those of us who are lacking the instincts of an entrepreneurial spirit, it can be quite intimidating figuring out the ins and outs of a not-so-familiar industry.

This is why Dr. Roshawnna Novellus, founder and CEO of FinTech lending platform, EnrichHER deserves the spotlight for graciously sharing her passion and expertise in an effort to guide women of color, Black women, who are either budding business owners or still pondering how to initiate their ventures in a world that typically shuts them out.

As a Black woman who isn’t fluent when it comes to the ABCs of business ownership or even how to begin the process of researching for potential lenders, I was drawn to EnrichHER because of its mission statement. Dr. Novellus targets women, particularly Black women based on the unique challenges we face when it comes to raising capital to fund our operations.

According to Dr. Novellus, Black women who own their own businesses are faring the worst…

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