The infamous evidence of white guilt

Dear Wannabe “Allies” We Need More Confessions, And Less Apologies

Ezinne Ukoha
4 min readJun 16, 2020

By now, we’ve all watched the cringe-worthy black and white video featuring a slew of white A-listers and a couple of C-Listers, including Julianne Moore, Debra Messing Sarah Paulson, Kristen Bell, Kesha, Justin Theroux and Aaron Paul, soberly taking accountability for their white guilt with dramatic effects.

The lukewarm reception was accompanied by utter confusion from those of us who felt like bored casting directors, examining an audition reel filled with actors who are wildly overacting.

Apparently the NAACP partnered with a group of white celebrities who were eager for a quick fix when it comes to publicly owning how they’ve benefited from the currency of their whiteness in ways that have woefully victimized Black counterparts.

The apology tour of famous, guilt-ridden white people and white-owned corporations seems to rely heavily on assigning a bunch of money and opportunities to Black-owned businesses and initiatives in the hopes of shamelessly buying forgiveness, and earning endorsements that provide protection…

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